PUMA SUEDE CLASSICS CAMPAIGN
The creative campaign draws elements of inspiration through the generations – especially the 60’s when the PUMA Suede was created.
It speaks to every generation since and the modern inspiration and moments in history up until this day. Bold colours, custom handwritten
typography and placement of each element ties this campaign together to create a statement. I gave the Iconic Suede silhouette a modern
refresh to hit a new audience, by blending a retro and vintage typeface, with modern script and pops of colour to ‘make it relevant
It speaks to every generation since and the modern inspiration and moments in history up until this day. Bold colours, custom handwritten
typography and placement of each element ties this campaign together to create a statement. I gave the Iconic Suede silhouette a modern
refresh to hit a new audience, by blending a retro and vintage typeface, with modern script and pops of colour to ‘make it relevant
through a contemporary lens,’ while also capturing new audience’s eye in a crowded and competitive market.
